Learn to explain better
Guides, templates, and best practices for creating explainers that convert
Blog
Strategy guides, case studies, and insights from explainer experts
Why your SaaS needs an explainer (and why most get it wrong)
The psychology behind effective product explanations
How to measure explainer ROI: 7 metrics that matter
Templates
Pre-built explainer templates to get you started faster
SaaS Feature Launch Template
API Workflow Explanation
User Onboarding Journey
Help Centre
Documentation, tutorials, and troubleshooting guides
Getting Started
Advanced Features
Integrations
Latest from our blog
Insights and strategies for better product explanations
Why your SaaS needs an explainer (and why most get it wrong)
Most SaaS companies create explainers that focus on features instead of outcomes. Here's how to do it right.
The psychology behind effective product explanations
Understanding cognitive load and visual processing helps create explainers that actually work.
How to measure explainer ROI: 7 metrics that matter
Beyond views and clicks - the engagement metrics that predict conversion success.
API documentation that developers actually read
Interactive examples and visual flows that transform boring docs into engaging experiences.
From confusion to conversion: 5 explainer case studies
Real companies, real results. See how explainers transformed these SaaS conversion rates.
The future of product onboarding is conversational
How AI-powered explanations are replacing static tours and empty states.
Free template library
Jump-start your explainers with proven templates
SaaS Feature Launch Template
Perfect for announcing new features with clear value proposition and usage examples.
API Workflow Explanation
Step-by-step API integration flow with authentication and error handling.
User Onboarding Journey
Guide new users through key actions with interactive checkpoints.
Data Pipeline Visualisation
Complex data transformations made simple with visual flow diagrams.
Pricing Comparison Matrix
Side-by-side plan comparison with feature highlights and CTAs.
Integration Setup Guide
Third-party integration walkthrough with common troubleshooting steps.
Help Centre
Find answers and learn how to get the most from TopDown
Getting Started
Everything you need to create your first explainer
Advanced Features
Make the most of TopDown's powerful capabilities
Integrations
Connect TopDown with your existing tools
Best Practices
Tips for creating effective explainers