Built for teams that ship fast
Marketing, Sales, and Product teams use TopDown to explain complex features without design bottlenecks
Marketing Teams
Turn features into compelling stories
Create explainers that showcase your product's value and drive conversions without waiting weeks for design resources.
Marketing Explainer Workflow
- 1Brief Lomas on campaign goals and target audience
- 2Generate explainer focused on conversion metrics
- 3Embed in landing pages and email campaigns
- 4Track engagement and iterate based on data
in landing page conversions after replacing static hero images with TopDown explainers
Sales Teams
Qualify leads before they book demos
Help prospects understand your product value before sales calls, leading to higher-quality demos and shorter sales cycles.
Sales Qualification Process
- 1Create explainers for common use cases
- 2Share links in outreach sequences
- 3Review engagement data before demos
- 4Focus demo time on specific questions
sales cycles as prospects arrive at demos already understanding the core value proposition
Product Teams
Measure feature adoption accurately
Create clear explanations of new features and track how well users understand them before release.
Feature Adoption Workflow
- 1Create explainer during feature development
- 2Test comprehension with internal stakeholders
- 3Embed in product for feature announcements
- 4Track adoption rates and user feedback
feature adoption rates when new features are introduced with TopDown explainers
Everything your team needs
Collaboration features built for growing teams
Shared Workspace
Collaborate on explainers with your entire team
Brand Guidelines
Ensure consistency across all team explainers
Review & Approval
Streamlined approval process for team content
Cross-Team Analytics
Understand explainer performance across departments
Success stories from teams like yours
See how different teams transformed their workflows with TopDown
TechFlow Solutions
Developer ToolsChallenge
Complex API documentation was causing high support load and low adoption
Solution
Created interactive explainers for each API endpoint with embedded examples
Results
"TopDown transformed how we explain our APIs. Developers actually understand our documentation now."
— Sarah Chen, Head of Developer Experience
DataSync Enterprise
B2B AnalyticsChallenge
Sales demos were taking too long to explain basic concepts to enterprise prospects
Solution
Pre-demo explainers sent to prospects covering core platform concepts
Results
"Our prospects now arrive at demos already understanding our value prop. We close deals faster."
— Marcus Rodriguez, VP Sales
CloudOps Platform
InfrastructureChallenge
New feature adoption was low despite building valuable functionality
Solution
Feature explainers embedded in product announcements and onboarding flows
Results
"Our users finally understand what we build for them. Feature adoption has never been higher."
— Emma Thompson, VP Product
Ready to transform your team's workflow?
Join hundreds of teams creating better explainers faster