We believe every SaaS product deserves to be understood
TopDown was born from frustration with slow, expensive design agencies and the belief that AI could democratise great explanations.
Our story
From problem to solution to the future of product explanation
The frustration begins
Sarah struggles to explain Stripe's complex payment flows to new developers. Existing design agencies are too slow and expensive.
AI breakthrough
Marcus builds the first prototype using GPT-4 to generate interactive explanations. Initial tests show 10x faster creation.
Team assembly
Emma and Alex join to build the design system and multi-agent AI architecture. First paying customers come onboard.
Product-market fit
50+ companies using TopDown. Average explainer creation time drops to under 5 minutes with 95% quality satisfaction.
Scale and growth
Launch self-serve platform. 10,000+ explainers created. Team collaboration features and advanced analytics released.
The future of explanation
Expanding into video, voice, and AR explanations. Building the definitive platform for product communication.
Meet the team
The people behind TopDown's mission to eliminate confusion
Sarah Chen
Former Head of Product at Stripe. Built explanation systems that helped millions understand complex payments.
Marcus Rodriguez
AI researcher turned product builder. Previously at DeepMind working on language understanding systems.
Emma Thompson
Award-winning UX designer with 10+ years crafting intuitive experiences at Airbnb and Figma.
Alex Kumar
PhD in Computer Vision. Builds the AI agents that power TopDown's explainer creation process.
Our values in action
The principles that guide everything we build
Clarity over complexity
We believe every complex idea can be explained simply. Our mission is to eliminate confusion from the software world.
Speed without compromise
Fast creation doesn't mean low quality. Our AI maintains professional standards while delivering in minutes.
AI that augments creativity
Technology should enhance human creativity, not replace it. Our AI amplifies your ideas, doesn't override them.
Customer obsession
Every feature, every decision, every line of code is guided by what creates the most value for our customers.
Our mission
To eliminate confusion from the software world by making it effortless for any company to create clear, engaging explanations of their products.
We believe that every complex idea can be explained simply, and that understanding shouldn't be a barrier to adoption. Through AI-powered explanation tools, we're democratising access to professional-quality product communication.
Our vision
A world where every software product is instantly understandable, where confusion never stands between great ideas and the people who need them.
We're building towards a future where explanation is automatic, where every feature ships with perfect clarity, and where the gap between what we build and what users understand disappears entirely.
TopDown by the numbers
Trusted by fast-growing SaaS companies worldwide
Want to help eliminate confusion?
We're always looking for talented people who share our mission