Real explainers solving real problems
See how leading SaaS companies use TopDown to explain their complex features
Stripe Payment Processing
How Stripe processes payments from checkout to settlement, including fraud detection, currency conversion, and payout scheduling.
See what's possible
Stripe Payment Flow
How payments work from checkout to settlement
Notion Database Sync
Real-time database synchronisation explained
Slack Workflow Builder
Creating automated workflows in Slack
Zapier Integration
Connecting apps with automated triggers
Linear Issue Tracking
How issues flow from creation to completion
GraphQL API Explorer
Understanding GraphQL queries and responses
Snowflake Data Pipeline
Data transformation and warehouse flow
Auth0 Authentication
User authentication and authorisation flow
Free template library
Pre-built explainer templates to get you started faster
API Documentation
Clear explanations of complex API workflows
Data Pipelines
Visualising data transformation and flow
User Workflows
Step-by-step user journey explanations
Feature Comparisons
Side-by-side feature and plan comparisons
Success stories from our customers
See how companies transformed their user onboarding with TopDown explainers
Increased Conversion Rate
A developer tools company saw 127% increase in trial-to-paid conversions after adding TopDown explainers to their onboarding flow.
Shorter Sales Cycle
Enterprise prospects arrived at demos already understanding the core value prop, reducing average sales cycle by 40%.
Reduced Support Load
Clear feature explanations led to 67% reduction in support tickets, freeing up team resources for product development.
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